About ARBAANI

The American Diamond Edit

Two Names. One Dream. A Beautiful New Beginning.

Every brand has a name. But behind some names, there is a story written straight from the heart.

ARBAANI is one such story. And this one is deeply personal.

After spending more than 15 years building my professional career, life introduced me to its most beautiful chapter — motherhood.

As my world began revolving around my family and my children, somewhere within me, a little dream continued to grow. A dream to create something of my own, to rediscover my identity, and to build something meaningful for the people I love.

Starting again wasn't easy.

There was excitement about a new beginning, fear of stepping into the unknown, and countless questions about whether I could turn my dream into reality.

But beyond every doubt was a beautiful feeling — the happiness of finally taking a step towards something that was truly mine, yet inspired by my family.

And that's how ARBAANI came to life.

The Heart Behind the Name

ARBAANI is born from two names closest to my heart — Arsh and Baani, my children.

They are not just the inspiration behind the name; they are the reason this dream feels so special.

What began as a desire to create a new identity became something much more meaningful — a brand that carries a part of my family, my love, and my aspirations.

Every time I say ARBAANI, I am reminded of why I started.

More Than Just Jewellery

At ARBAANI, we believe jewellery is more than an accessory. It is an expression of confidence, a celebration of individuality, and a little sparkle that makes everyday moments special.

Our thoughtfully selected American Diamond earrings and pendant sets are chosen to bring elegance, beauty, and joy to your special occasions and everyday celebrations.

ARBAANI may have begun as my personal dream, but my hope is that it becomes a part of many beautiful stories.

Because behind every sparkle, there is an emotion. Behind every dream, there is a reason. And behind ARBAANI, there is a family, a mother's love, and the courage to begin again.

With love & gratitude,

Gurleen Luthra
Founder, ARBAANI

Born From Love. Created With Courage. Made to Sparkle